Get to Know Your Region

Our Story

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Meet the Leadership Team

Supporting our Northwest family, always.

Bruce Hardie

Regional Director

Born and raised in Australia, Bruce Hardie grew up in the Hotel/Motel and Restaurant industries.  It was this experience and attention to service which have shaped Bruce’s approach to the residential real estate business.  After immigrating to the United States in 1990, he chose to begin a career in real estate in Spokane, Washington in 1994.  That year was the beginning of an economic and real estate downturn in the Spokane market.  Looking back, Bruce would tell you, “that market was a gift.  It taught me how to effectively lead generate and run my real estate business.”  Despite a flat market for the next six years, he was able to increase his annual transaction count to a high of 255 transactions and built a high functioning team called “The Hardie Group”.  In 2008, Bruce moved to what is described in the book, Millionaire Real Estate Agent, as the “7th Level.”  He brought in a partner who now leads and operates the business.  This has allowed Bruce to follow his passion for teaching and developing other Brokers’ businesses while building the largest real estate office in Spokane.  With over twenty-three years of experience and 2,000 transactions, Bruce brings an extensive knowledge base to the real estate industry.

He now holds the roles of Regional Director for the Keller Williams Northwest Region, covering Oregon, Washington, Idaho and Alaska with 37 offices and 7,600 Associates; Operating Principal for KW Central Oregon; and Keller Williams International Faculty.

Tracy Rohr

Operations Manager

Tracy has had the pleasure of working with the Northwest Region since June 2015. Her journey has been exciting, challenging – and the greatest joy! Starting in the role with just Bruce Hardie and herself – at the time the Region had just 28 Market Centers and 4,700 agents! Tracy has been entranced by the real estate industry since the late 90’s when she was selling newspaper advertising and her account list was 100% Real Estate offices – from there she became a Licensed in Washington in 2001 and continued to list/sell for many years (she’s still licensed but just use it for referral for friends and family).

Tracy currently resides in beautiful Coeur d’Alene Idaho with her husband – she loves to get off the grid – camping, hiking, fly fishing – and recently took up quilting (the winters are long there).  She has 3 amazing daughters and is about to be a grandma in short order — Tracy’s dogs are her best friends and she can be found talking to them more often than she should admit. She believes the PNW is the BEST place on Earth and wouldn’t want to live anywhere else.

Chase Williams

GROWTH LEADER

After a successful career in the corporate world leading in a Fortune 500 company for nearly a decade, Chase decided to adventure into entrepreneurship and found himself pursuing a career in Real Estate. That led him to partner with a good friend and build an MREA sales team selling nearly 400 homes per year and nearly $100M in sales volume before selling his half of that business to his partner. That transition led Chase into leadership as a Team Leader of a Keller Williams franchise, teaching and training others to think bigger and achieve their own level of success. From there, he has been blessed with the opportunity to become a market center owner, OP of multiple market centers, launch a new market center from the ground up, regional leadership, and investor in several ancillary businesses. His true passion is helping others achieve their full potential and demonstrating the opportunity to live a big professional life without sacrificing their personal life.

Marissa Frost

Marketing & Communications
Director

New to KW since Spring 2021, Marissa is here to support agents and partners with all of their creative and communicative business needs. With a professional background in both non-profit and not-for-profit organizations, she is looking forward to embracing Keller Williams’ culture, bringing along her love of helping local communities. She looks forward to working together with the Region to collaboratively build the tools and resources they need to succeed. Marissa strives to help the Region surpass their goals, elevate their brands, and provide the best possible service in their markets – she’s here to make the Northwest proud! #KWnorthwest

Outside of the office, you can find Marissa in SE Portland with her partner and pup, wandering the trails, nurturing her garden, and attempting to perfect her sourdough skills.

Samuel Sobota

REGIONAL TECH TRAINER

Samuel began his KW journey in 2017, as an agent with KW Premier Partners based in Vancouver, Washington. With a thirst for knowledge and servant heart, he immediately dove into the KW systems to start finding lives to change through Real Estate. After a very successful Rookie year, he was given a tremendous opportunity. Under the mentorship of his Brokerage Owner, Patti Siebold, he would continue to grow and help share the KW story. 

In the next several years, he immersed himself in all things KW. Armed with a fluency of all things related to systems, tools and KW Technology, Samuel is your ticket to simplifying your Real Estate business through leverage. Work/Life counterbalance is extremely important to Samuel. 

Samuel knows firsthand – Life as a Real Estate Agent can be difficult. As humans who choose a life of service, often the last person to get your TLC can be YOU. The last several years have brought countless new challenges. Shutdowns. Isolation. Financial strain. Loss. We have been pushed to and past our limits. Samuel’s vision doesn’t stop at helping the KW agents in the NW Region bring the opportunity of home ownership to everyone who wants it. His mission is to do so, while also creating a community of safety, collaboration and resources for our agents. A community that will help us to combat the daily challenges we face around our mental, physical and spiritual health and build our OWN lives by design. Lives that give back to us, as much as we give of ourselves.

In his off time, you’re most likely to find Samuel hanging with two cats, whipping up something delicious in the kitchen or burning it off on a bike. Once in a while, he even breaks out his PS5. (@chef_sob)