Get to Know Your Region
Our Story
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Meet the Leadership Team
Supporting our Northwest family, always.
Bruce Hardie
Regional Director
Born and raised in Australia, Bruce Hardie grew up in the Hotel/Motel and Restaurant industries. It was this experience and attention to service which have shaped Bruce’s approach to the residential real estate business. After immigrating to the United States in 1990, he chose to begin a career in real estate in Spokane, Washington in 1994. That year was the beginning of an economic and real estate downturn in the Spokane market. Looking back, Bruce would tell you, “that market was a gift. It taught me how to effectively lead generate and run my real estate business.” Despite a flat market for the next six years, he was able to increase his annual transaction count to a high of 255 transactions and built a high functioning team called “The Hardie Group”. In 2008, Bruce moved to what is described in the book, Millionaire Real Estate Agent, as the “7th Level.” He brought in a partner who now leads and operates the business. This has allowed Bruce to follow his passion for teaching and developing other Brokers’ businesses while building the largest real estate office in Spokane. With over twenty-three years of experience and 2,000 transactions, Bruce brings an extensive knowledge base to the real estate industry.
He now holds the roles of Regional Director for the Keller Williams Northwest Region, covering Oregon, Washington, Idaho and Alaska with 37 offices and 7,000+ Associates; Operating Principal for KW Central Oregon; and Keller Williams International Faculty.
Tracy Rohr
Operations Manager
Tracy got her Real Estate license in 2001 and enjoyed listing and selling with some of the Top Agents in the Yakima Valley. This was the trajectory that led Tracy to Regional Operations Manager for Keller Williams Northwest Region in 2015. Keller Williams Mission, Vision, Values, Beliefs and Perspective were aligned with Tracy’s servant Leadership mantra and the overall love of the Real Estate Industry. Additionally the growth both personally and professionally have been both a lot of work and a ton of fun — now serving as the Operating Partner for Keller Williams Yakima Valley along with the ROM role it’s a busy, fulfilled life.
Tracy loves living in beautiful Coeur d’Alene Idaho with her husband – she loves to get off the grid – camping, hiking, fly fishing – and recently took up quilting (the winters are long there). She has 3 amazing daughters and adores her granddaughter THE MOST — She believes the PNW is the BEST place on Earth and wouldn’t want to live anywhere else.
Chase Williams
GROWTH LEADER
After a successful career in the corporate world leading in a Fortune 500 company for nearly a decade, Chase decided to adventure into entrepreneurship and found himself pursuing a career in Real Estate. That led him to partner with a good friend and build an MREA sales team selling nearly 400 homes per year and nearly $100M in sales volume before selling his half of that business to his partner. That transition led Chase into leadership as a Team Leader of a Keller Williams franchise, teaching and training others to think bigger and achieve their own level of success. From there, he has been blessed with the opportunity to become a market center owner, OP of multiple market centers, launch a new market center from the ground up, regional leadership, and investor in several ancillary businesses. His true passion is helping others achieve their full potential and demonstrating the opportunity to live a big professional life without sacrificing their personal life.
Marissa Frost
Marketing & Communications
Director
Marissa is here to support agents and partners with all of their creative and communicative business needs. With a professional background in both non-profit and not-for-profit organizations, she is looking forward to embracing Keller Williams’ culture, bringing along her love of helping local communities. She looks forward to working together with the Region to collaboratively build the tools and resources they need to succeed. Marissa strives to help the Region surpass their goals, elevate their brands, and provide the best possible service in their markets – she’s here to make the Northwest proud! #KWnorthwest
Outside of the office, you can find Marissa in SE Portland with her partner and two pups, wandering the trails, nurturing her garden, and attempting to perfect her sourdough skills.
Crystal LeProhon
REGIONAL TECH TRAINER
After many successful years as Dean of Theatrical Arts for a performing arts academy, Crystal was excited to bring her educational skills to the corporate world. The KW Culture and focus on education drew her to the company. After spending two years learning and growing with The Ranch Brokerage Network in a variety of roles, she is thrilled to serve as your Regional Tech Trainer.
Crystal’s goal is to partner with Market Centers in teaching and training, not just in technology, but in all areas of business.
Angelica Elgincolin
virtual admin assistant
Angelica is a recent college graduate with a Bachelor’s Degree in Finance. She is an active student in school who loves to join different academic clubs. She is very self-motivated and dedicated to her work. With her skills and experience gained from schools with proper training, she is confident and ready to serve the team. Angelica is from the land of the Philippines, which is known for having an abundance of beautiful beaches and delicious fruit. Despite the distance and the difference in time with her positive attitude and tireless energy she always gives her best assistance.
Angelica loves the beach so much she spends a lot of time on the beach with her younger sister, beach is her happy place where she can relax and feel at peace after a long week of working. With her love for the beach, she is planning to enroll herself in a free diving class so she can feel more connected and explore the ocean.