Episode 128: Ericka Lalka

NAR makes policy changes, Rocket wades into iBuying, and pending home sales dip in the West. Today’s guest started her journey in the industry as a 19-year-old college student / mom, door knocking for leads with no time to spare. Fast forward to today, Ericka Lalka ‘fell back in love with real estate’ when she joined the KW family and has since become the fearless leader of our Tri-Cities market center.

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Show Notes

Trending News

NAR Approves Several MLS Policy Proposals, Including Display of Buyer Broker Commissions: The NAR Board of Directors adopted the changes to take effect Jan. 1, 2022. MLSs have until March to put them in place. Read more

Rocket cautiously wades into iBuying: Analysts say the initiative could give the lender a new revenue stream in a purchase-heavy market. Read more

Pending Home Sales Dip 2.3% in September: The index in the West declined 1.4% in September to 105.3, down 7.2% from a year prior. Read more

FHFA Announces Conforming Loan Limits for 2021: Fannie Mae and Freddie Mac Baseline Limit Will Increase to $548,250. Read more

Helpful Links

Contact Ericka Lalka with Keller Williams Tri-Cities in Kennewick, Washington!

Learn more about Monica Reynolds and Keller Williams MAPS Coaching.

Purchase your copy of The Millionaire Real Estate Agent (MREA), New York Times bestseller by Gary Keller.

Be prepared and study up with New York Times Bestseller Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller.


Market Center: Keller Williams Realty believes that success in real estate occurs out in the marketplace, not in an office. It is the Keller Williams philosophy that everything we do, even down to the name we give our sales offices, should reflect our philosophy. Hence, Keller Williams has “Market Centers” … not offices.

OP: Stands for Keller Williams Operating Principle. The OP is responsible for the success of the business venture. They are also responsible for bringing capital, leadership, and accountability.

WI4C2TES: The Beliefs (Rules) of Keller Williams Realty.

W – Win-Win – Or no deal

I – Integrity – Do the right thing

C – Customers – Always come first

C – Commitment – In all things

C – Communication – Seek first to understand

C – Creativity – Ideas before results

T – Teamwork – Together everyone achieves more

T – Trust – Starts with honesty

E – Equity – Opportunities for all

S – Success – Results through people


Empower your home selling potential with Keller Offers. 

Explore the technology of Keller Williams Command, coming to your mobile device soon!

Music by: Gloria Tells from Epidemic Sound


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