Episode 129: Brent Hanson

Investors choose homebuying, KW expands, and lawsuits come for love letters and Zillow. Special guest Brent Hanson joins us from City of Trees Real Estate of KW Boise, sharing how he’s rapidly grown his business in just 7 years. 2021 makes for a banner year, with $183 million in closed volume thanks to strong retention, strategic marketing, and creating client experiences.

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Show Notes

Trending News

Lawsuit filed over Oregon’s home buyer ‘love letter’ ban: Claims that’s a violation of free speech. Read more

Investors spent a record $63B to buy homes in Q3: In total, they acquired 90,215 homes, an 80.2% increase year-over-year, Redfin analysis found. Read more

These two Zillow iBuying lawsuits won’t be the last: Burned shareholders allege company misled investors, delayed disclosing adversity. Read more

Homeward CEO hopes to shift housing market in buyers’ favor with fresh $371M funding: Startup provides all-cash offers to help with negotiations. Read more

KW mega team Hergenrother Realty rebrands as Livian: The company also received an investment from Keller Williams, which should allow it to keep expanding. Read more

Helpful Links

Contact Brent Hanson with City of Trees Real Estate out at KW Boise!

Connect with City of Trees Real Estate on Facebook, Instagram, and LinkedIn.

Purchase your copy of The Millionaire Real Estate Agent (MREA), New York Times bestseller by Gary Keller.

In reference to his concept ‘The Dip’, Brent mentions pulling inspiration for his theory from Dr. John Townsend. Learn more.

Brent referenced several previous episodes of The Real Look: Stacie States, Reed Moore, and Anderson Hicks Group. Listen now!

Glossary

GLS profile: Stands for Google Local Servicer profile

ISA: Stands for Inside Sales Agent

RS: Stands for Recruit Select, a Keller Williams hiring process

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Music by: Gloria Tells from Epidemic Sound

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