Kenny Klaus: Building a (Profitable) 22,000-Home Farm and Perfecting the Marketing Model

Fannie Mae predicts home price falls in 2023, mortgage demand plunges, and Compass settles agent recruiting suit with Anywhere. Kenny Klaus of KW Integrity First Realty joins today’s episode, getting real on what it takes to run a wildly successful geographic farm: connectivity, community, and consistency.

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Show Notes

Kenny Klaus’ interview starts at 13:38.

Trending News

Anywhere and Compass settle agent recruiting suit, capping 3-year feud: The companies submitted a joint filing to the New York Supreme Court on Oct. 4 asserting they had agreed to end the litigation permanently and that each side would pay their own costs. Read more

Mortgage demand plunges as costs reach new heights: The 30-year fixed conforming rate reached 6.81% last week, per MBA survey. Read more

Homebuyers are extremely pessimistic about the housing market: Fannie Mae’s home purchase sentiment index hits lowest level since 2011. Read more

For the first time, Fannie Mae now expects home prices to fall next year: Economists at Fannie Mae project national home prices to decline by 1.5% and home sales by 21% in 2023 as Fed continues inflation fight. Read more

Helpful Links

Contact Kenny Klaus of Klaus Team Real Estate Solutions with KW Integrity First Realty in Mesa, Arizona.

Check out Kenny’s newsletter content geared toward his farms.

Learn more about how you can get involved with Kenny’s 501(c)3 organization, Klaus Team Cares!

Visit Kenny’s restaurant in Arizona, The Hub, next time you’re in Mesa or Phoenix!

Got a referral for Kenny in Arizona? Visit 

Curious about Ring cameras? Learn more about this surprising marketing tool that Kenny uses as an additional touchpoint to connect.


Farming: A marketing technique used by many successful real estate agents to develop business in a specific area or market demographic. They “farm” the area for leads and contacts, as the name suggests.


Get involved with your local Keller Williams Young Professionals chapter! Head to for membership benefits, testimonials, and so much more.

Keller Covered is a valuable way to GROW your business by leveraging your co-branded site to generate new leads. For more information, call 512-855-7158 or email

Music by: Gloria Tells from Epidemic Sound


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