Northern Lights: Beth Allen on Recruiting Herself, Doubling Her Business, and Self-Correcting Through Leverage

LISTEN: We welcome Beth Allen to the show with Keller Williams West Sound in Gig Harbor, Washington. Beth adjusted her mindset and decided to go ‘all-in’ on her real estate career, in fact she challenged herself to see how much money she could make in two years. This led her to doubling her business, and she hasn’t looked back since! We dive into all the hot topics: from lead gen, to leverage, to client care. Tune in!

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Show Notes

Contact Beth Allen with Keller Williams West Sound in Gig Harbor, Washington.

Take the Keller Personality Assessment (KPA), as referenced by Beth in this episode. Reach out to your local market center Team Leader and find out your behavioral style! It matters.

Keep your eye out for the next Career Visioning Workshop coming to Keller Williams, so you can learn how to recruit the right kind of leverage to your business.

Learn more about Larry Kendall’s Ninja Selling, which Beth mentions in his interview.

Prepare for the market of the moment with bestseller Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller.

Purchase your copy of The Millionaire Real Estate Agent (MREA), New York Times bestseller by Gary Keller.

Learn more about Keller Successful Career Opportunities in Real Estate (KSCORE) and explore your options for *free-to-student pre-licensure.

Important: Everyone must comply with the TCPA and any other federal, state, or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an auto dialer or artificial voice or pre-recorded messages without the proper consent. Contact your attorney to ensure your compliance and visit for more information.


TC: Stands for Transaction Coordinator


Keller Covered is your one-stop shop for all your insurance needs. Call 512-855-7158 or visit us as for more information.

Let’s break the mold together and help our support roles rise to their highest level. Join us at KW Operations Community today by visiting

Music by: Gloria Tells from Epidemic Sound


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