Northern Lights: Rob Sower on Surviving the Market Crash, Expanding Your Business, and Matching Lead Gen Methods to Your Strengths

LISTEN: Guest Rob Sower joins us today with Keller Williams Realty Boise! Rob’s tenacity to enter the industry in “the crucible of the last market crash” inspires us to weather the storm, despite harsh climate. From talking to the right top agents, to asking the right client questions, to finding the right lead gen methods, Rob built a mega business and now looks to expand to exciting new territory.

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Show Notes

Contact Rob Sower with Keller Williams Realty Boise in Boise, Idaho.

Take the Keller Personality Assessment (KPA), as referenced by Bruce in this episode. Reach out to your local market center Team Leader and find out your behavioral style! It matters. 

Listen to a previous episode of The Real Look where we break down the Keller Williams 6 Personal Perspectives.

Click here to learn more about Rob’s non-profit organization, Apologhetti!

Invest in Keller Williams MAPS Coaching and take your business to the next level with BOLD.

Prepare for the market of the moment with bestseller Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller.

Purchase your copy of The Millionaire Real Estate Agent (MREA), New York Times bestseller by Gary Keller.

Learn more about Keller Successful Career Opportunities in Real Estate (KSCORE) and explore your options for *free-to-student pre-licensure.


Apply to become a member of the Keller Williams Relocation Community today at and embrace the opportunity to grow your business.

At KW Style to Design, their goal is to teach you how to build a strong value proposition, so you can win against your competition. Learn more at

Music by: Gloria Tells from Epidemic Sound


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