Place Reaches $1 Billion Valuation While In The Keller Williams Realty Ecosystem

BELLINGHAM, WA – November 29, 2021 – Imagine a real estate company so big, that within it is a business with a valuation of over $1 billion. Look no further. Keller Williams’ own Ben Kinney and Chris Suarez have officially reached new heights, growing Place to this astounding achievement. Place can now proudly refer to itself as the highest valued company within the Keller Williams ecosystem, reaching north of $1 billion after fundraising $100 million through a Series A first round led by Goldman Sachs Asset Management with participation from 3L Capital.

Place co-founders Ben Kinney and Chris Suarez have built their company into an all-in-one technology and business services platform. And while Place reaches over 100 markets in North America, the true home base for the co-founders behind this powerhouse company is right here in the Puget Sound within the Keller Williams Northwest Region.

Ben Kinney Companies continues to make a significant footprint in the Region, with eight Keller Williams franchises spread throughout Bellingham, Everett, Kirkland, Marysville, Olympia, Seattle, and Tacoma. In fact, the long-standing relationship between Kinney and Gary Keller started at the very beginning of Kinney’s journey into the real estate industry in 2004, when he was gifted a copy of Keller’s New York Times bestselling book, The Millionaire Real Estate Agent. Kinney drew inspiration from the systems and models laid out by Keller, and the rest, as they say, is history. 

With this billion dollar milestone, the Keller Williams family can’t help but feel pride for Kinney and Suarez and how far they have come in this relationship.

“I think it’s a testament to us winning together,” said Chase Williams, Keller Williams Northwest Region Growth Leader. “Here we are, the world’s largest real estate company ever to be seen under one brand, and now we have a billion dollar valuation on another company inside of the brand. You couldn’t ask for a bigger win-win.”

Learn more about Place and their mission to simplify homeownership at, and visit to find your nearest Keller Williams market center.



PLACE, the industry’s only fully integrated technology and business-services platform, powers high-performing real estate agents and their teams to drive greater scale and efficiency, consumer value, and profitability. For more information, please visit or follow us on Facebook, Twitter, or Instagram.

About Keller Williams Northwest Region

Keller Williams Northwest Region is home to 37 market centers across Washington, Oregon, Idaho and Alaska. With 7,935 associates and growing, the Northwest Region is built for agents, by agents. Learn more at


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